New admin control: Enhanced Personalization Control
With the announcement of Copilot wave two, some may have noticed one of the new features called "Memory and Personalization". For this feature to work, copilot must learn and store some of the user's personal information. How else will it understand the user, and actually improve on the responses given over time. Some are welcoming this new feature, as competitors have already rolled out similar functionality, but others might be a bit hesitant to have this information stored.
I am guessing that is why Microsoft has introduced a new data processing control for Microsoft 365 Copilot. This control, is now called Enhanced Personalization, and is already available for Global Admins to configure for their tenants.
What is Enhanced Personalization?
Enhanced Personalization is a forward-looking control that will become part of the default configuration for Microsoft 365 Copilot licenses. This control allows Microsoft to process user communications data, such as Teams chats and Outlook emails, to provide a more personalized experience. The goal is to enhance the baseline personalization already offered by Microsoft 365 Copilot. (Read more about it here).
The feature will be on by default.
The new control will be defaulted to "on" for Microsoft 365 Copilot licenses. This means that Microsoft will process user communications data to enhance their experience. It's important to note that this consent is fully revocable, and no features currently use this control. However, it is already now possible to configure this feature through Microsoft Graph.
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