The new brand center will simplify brand asset management across Microsoft 365 for a lot of customers. Allowing for coherent brand representation and easy customization within the product. The feature is currently in preview, and is expected to be launched this fall. With the new brand center admins have a centralized management of branding elements like colors, fonts, and images and apply this to SharePoint and Viva Connections
Currently there can only be one brand center, and has to be set up by the Global Administrator
There are a few steps to get up and running, and they may vary depending on existing configuration. This learn site has a full description of the service and how to get it up and running.
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